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Power point slides do not have the Monopoly of sales training

How to train without board-dom

Power point slides do not have the Monopoly of sales training

Board games have rightfully been receiving attention by the training community. It is now perceived by many as a powerful knowledge-transfer tool. For you, we have summarized the role of board games – especially Monopoly - can play in sales training.

Have you ever wondered what would happen when you take the world’s most famous board game and adapted it to teach your employees what they need to know in order to work in your company? When rules are adapted to the enterprise world, board games – especially Monopoly - can shift their focus from the traditional competition aspect to a more collaborative tool that will teach your sales force asset management and flexibility.

Monopoly teaches strategic thinking, which is a skill all companies want their employees to develop. The acquisition and management of properties combined with an element of luck represented by the roll of a dice, will force players to develop asset management skills as well as a certain flexibility, because just like in the game, all businesses face unforeseeable challenges which employees will have to adapt to.

In a Harvard Business Review’s article Andrews Innes writes: “What about creativity, innovation, teamwork, empathy, and resource management? In fact many inventive games not only center on those themes but also emphasize outcomes more closely resembling the collaborative wins that have become so desirable within and between organizations.”

So, what if you replaced the traditional estate with your company’s products and changed the currency of the game from cold hard cash to knowledge? Discover how it worked for one of our client.

Marion Gioda, COO, Belinguo

For more insights on this topic, we suggest to read these 3 articles:

14 Best Strategy Board Games For Teaching Employees Strategic Thinking: https://www.cleverism.com/14-best-strategy-board-games-teaching-strategic-thinking/

What Board Games Can Teach Business: https://hbr.org/2015/01/what-board-games-can-teach-business

12 Board Games for Developing Thinking Abilities and Life Skills: https://daringtolivefully.com/board-games-and-life-skills


Get up to speed with Chinese visitors economics

Increase of Chinese tourists influx - opportunities and threats for Swiss businesses

Get up to speed with Chinese visitors economics


The Chinese travel further – opportunities and threats for Switzerland

The Chinese finally started to travel more outside of greater China than ever (51.2%)! Switzerland enjoyed a 30% increase in Chinese visitors number in 2015.

While France, Italy and Spain see their numbers of Chinese visitors drop significantly (primarily because of terror attacks), other newer upcoming touristic destinations for Chinese people, like Norway and Croatia are becoming a fierce competitor for the Helvetic state.

The Chinese tourists will be the biggest spenders by 2025

A 2016 article from CNBC revealed the results of the study, showing that the Chinese population will be a lucrative group to count amongst your clients, as they will represent about $255billion in 2025, as they slowly (or not so slowly) increase their standards of living, and counting for a staggering 1/8 of all international travels.

How to prepare for the influx of Chinese tourists?

The traditional and still beloved group traveling method will slowly give way to independent traveling plans from smaller groups of Chinese people. This also means less influence from the tour guides and travel organizations on them as to which store they should visit and which brand they should buy.

This more volatile population will then need to be catered for extremely well in order to get their business and loyalty. It will be a question of understanding their culture and also speaking the bit of their language, mostly Mandarin Chinese.

Some Swiss businesses are already in the starting blocks

In 2016, Swiss businesses, like Confiserie Bachmann and the Ramada Hotels have already started to get ready for this influx of Chinese tourists by doing 2 things simultaneously. The first is hiring a Chinese speaking staff and the second, is organizing introduction workshops of the Chinese language and culture for their other staff, mostly focusing on the host/guest relationship and oral communication in shops and hotels (http://belinguo.com/index.php/client-testimonials/hospitality).

If you are also thinking of preparing for this massive business opportunity and challenge, Belinguo is here to support you… at least on the language and culture aspects! For more information visit www.belinguo.com!

Marion Gioda, COO, Belinguo

Hungry for more? Here are the interesting facts and figures about Chinese tourist economics:





“Helping the training community”

“Helping the training community”

This week we are helping a member of the Effective and Fun Training Techniques Group on LinkedIn to tackle an interesting topic.

Below you will find her question, and our answer to her :-)

"What is the best way to keep people interested? Going from teaching 7th graders to teaching adults has been a difficult transition for me. Something I am really struggling with is shifting the focus of the training session from me talking to whole time to getting the people involved. It has become mostly me talking at them, and them asking questions. But i do not know how to get it to be more of a conversation. Any ideas? Thank you in advance!" (from Maria Morlando, Director of Training and Development at Enjoy Your Party Franchising, LLC., Effective and Fun Training Group, LinkedIn)

"Dear Maria, {...} I would agree with Jennifer here. Introducing interactive tools is key to be able to engage adults. Also I find asking them questions about what they think is much more productive than simply giving them the solution.

As a corporate trainer, I always try to shift my behavior from the "teacher" (who needs to pretend he/she knows it all - which is unfortunately what we do with kids) to the "coach" who is here to mentor them in their learning journey.

Adults - and kids - can learn most things on their own and need a coach to help them stay on track, inspire and challenge them. This also makes it so much more enjoyable and relaxing for the trainer (you) because you feel like you are here for the added-value stuff, not just repeating the same information over and over again.

I have also been experimenting with "group self-learning" lately and it works wonders: people in small groups learn together. Naturally the stronger elements of the group will help the weaker ones!" (from Marion Gioda, COO, Belinguo)


Google CEO & Artificial Intelligence

Google CEO & Artificial Intelligence

Google CEO Sergey Brin was at the World Economic Forum this year:

"I didn't see Artificial Intelligence coming. How wrong was I?"


Swiss Re

Success story


Swiss Re Benefits from Dynamic Training Tools from Belinguo

In 2016 Belinguo worked with leading global reinsurer Swiss Re to develop a dynamic and unique Insurance Simulator to train Swiss Re’s surety underwriters.

“It is especially difficult to reach the younger generation with trainings like this, so I got on board in the project due to my experience as a gamer and as a younger professional,” explains Luca A porta, underwriter coordinator at Swiss Re. “Coming up with something really fresh gives us a new image and I think that is absolutely needed in our market. And the fact that we can bring training to people, that is a clear differentiator to what other competitors can do -  that definitely adds attractive new businesses to our existing portfolio, and as such, definitely has a very positive impact on our economics”, adds Pius Leupi, Head of Credit and Surety.

Swiss Re Success Story

 Watch the interview at www.belinguo.com/swissre


The aim of Belinguo’s simulation was to put the user in the situation of being a surety underwriter - receiving requests of surety bonds, and having to make underwriting decisions with limited information. They would then have to build a book of business, manage the book and handle claims. The outcome was a realistic simulation of the life as a surety underwriter.


Swiss Re used the simulation in combination with its standard surety training, allowing the simulation to complement the academic training with something that is more like a game. This helped the participants to understand the comprehensive challenges behind the underwriting of surety bonds.


Luca and Pius continue, “You can really use it yourself, use the knowledge that you gained during the training and try it out by yourself. The product has a lot of potential. What we particularly liked when we combined it with a class-based training is that people could actually work together in small groups. That created a tremendous dynamic between the people, they started to discuss and debate; is that a good piece of business, what kind of decision should we take on that particular request…”

“The collaboration with Belinguo was an exemplary model on how big corporations can collaborate with small innovative companies to build something within a very short time frame, with people involved all the time. And people with the same objective as us, with the technical capabilities to answer our requests. Not only that, Belinguo really brought their expertise from different industries and supported us in building what we would like, what we wanted to achieve since the beginning,” summarizes Abdeladim Bousselam, Credit and Surety Underwriter and Project Manager. “I can only recommend working with Belinguo. For us, it has been a tremendous experience, the product has definitely met all of our objectives.”



Belinguo releases a new virtual environment for language practice

24 January 2016

 Belinguo releases a new virtual environment for language practice

The goal of this environment is to be able to evolve in a virtual world where the learner can practice her/his target language.


Serious game for Polyglots

23 January 2015

In this speech at Polyglot Conference in Berlin, Belinguo's CEO demonstrates how to have fun while practicing languages in a digital environment.


Belinguo / Global Citizen CEO interview

19 January 2011

In this interview, Belinguo's CEO, Philippe Séjalon, introduces an engaging way to practice languages.